News summary
With a wide range of news shows to choose from I decided to go with a TV news show being the easiest to analyze, more specifically the evening news broadcast on TV4.
The structure of the broadcast looked like this:
- Main story – Murder 4 minute
- Internal news – Fraud 3 minutes
- International news – Conflicts in Palestinian camps in Israel 3 minutes
- International news – Political news from the USA concerning Obama 3 minutes
- Internal news – Candy over-consumptions 3 minutes
- Internal news – Healthcare sloppiness 3 minutes
- Internal news – Skin parasites spreading through human proximity 2 minutes
- Sport news - 3 minutes
- Entertainment – Promoting a talkshow airing later the same night 1 minute
- Entertainment – Upcoming art exhibition 2 minutes
- Commercial break
- Weather report 1 minute
So basically the main portion of the news broadcast is spend of less cheerful subjects, murder, cultural conflicts, deceases just to name a few. However they eventually conclude the broadcast with something more positive and informs us if it would be a good idea to bring a shovel on the wait to work/school or leave the winter coat at home.
Sunday, March 21, 2010
Wednesday, December 16, 2009
Wednesday, October 7, 2009
Sunday, October 4, 2009
Media Observation
Saved by the Bell
No longer aired (Was originally aired on NBC during the early 90's ) but a few episodes have been uploaded to Youtube.
Saved by the Bell deals with how it is to be in high school and all the "wackyness" and issues that comes with being in high school.
The protagnists of this show always ends up facing somekind of social issue which they have to resolve. These "problems" usually ends up getting solved in typical sitcom fashion, first the problem is realized, it either expands and/or affects one or more characters, then one character
notices that the problem has gone way out of hand and tries to make the one/ones who is/are affected by the conflict or problem realize that it's transformed them into a bad person, and thus the problem is solved.
I would guess that this could be a way teens deal with conflicts and problems in real life, but it usually varies depending on the conflict or problem at hand. Because the problem needs to be realised first in order for it to be resolved. Therefore I would have to say it is fairly realisitc way a teen in real life could use when solving similiar issues as shown in the show.
The main characters consist of:
- Zack, the troublemaker who uses his charm to get out of trouble.
- Screech, the goofy nerdy guy who never seems to get out of puberty.
- Slater, The athletic type who is very similiar to Zack.
- Kelly, the good looking cheerleader.
- Lisa, the fashionable and self-centered brat.
- Jessica, the smart feminist/enviromentalist who's also Slater's girlfriend.
All of the protaganists are portrayed in the same stereotypical way as any other
sitcom dealing with teenagers does, AKA not very realistically and a bit too exaggerated.
None of the protagnists are directly portrayed in a negative way, although I personally thought some of them were quite dull and annoying, especially Jessica. All she does is complain about things being immoral, sexist or just plain wrong and never really seems to relax.
I would personally never want to be anyone on this show, they're all too stereotypical, idiotic and unrealistic. However I've never been to an American high school myself but I strongly doubt that it would resemble anything close to Saved by the Bell's version of high school.
No longer aired (Was originally aired on NBC during the early 90's ) but a few episodes have been uploaded to Youtube.
Saved by the Bell deals with how it is to be in high school and all the "wackyness" and issues that comes with being in high school.
The protagnists of this show always ends up facing somekind of social issue which they have to resolve. These "problems" usually ends up getting solved in typical sitcom fashion, first the problem is realized, it either expands and/or affects one or more characters, then one character
notices that the problem has gone way out of hand and tries to make the one/ones who is/are affected by the conflict or problem realize that it's transformed them into a bad person, and thus the problem is solved.
I would guess that this could be a way teens deal with conflicts and problems in real life, but it usually varies depending on the conflict or problem at hand. Because the problem needs to be realised first in order for it to be resolved. Therefore I would have to say it is fairly realisitc way a teen in real life could use when solving similiar issues as shown in the show.
The main characters consist of:
- Zack, the troublemaker who uses his charm to get out of trouble.
- Screech, the goofy nerdy guy who never seems to get out of puberty.
- Slater, The athletic type who is very similiar to Zack.
- Kelly, the good looking cheerleader.
- Lisa, the fashionable and self-centered brat.
- Jessica, the smart feminist/enviromentalist who's also Slater's girlfriend.
All of the protaganists are portrayed in the same stereotypical way as any other
sitcom dealing with teenagers does, AKA not very realistically and a bit too exaggerated.
None of the protagnists are directly portrayed in a negative way, although I personally thought some of them were quite dull and annoying, especially Jessica. All she does is complain about things being immoral, sexist or just plain wrong and never really seems to relax.
I would personally never want to be anyone on this show, they're all too stereotypical, idiotic and unrealistic. However I've never been to an American high school myself but I strongly doubt that it would resemble anything close to Saved by the Bell's version of high school.
Wednesday, September 30, 2009
Sex in Advertising
Here are the links to the three adverts I'll be analyzing:
BMW advert
Budweiser billboard advert
Mercedes Benz S-klasse advert
BMW advert
In this advert BMW is trying to sell a us one of their hatchbacks, mostlikely aimed at a younger as well as a middle aged male audience with a stable income.
In the advert we see a woman and a man in bed supposedly having sex. The woman is clad in only a bra while the man is topless, the rest is concealed under a blanket. In the picture we see that the woman has a photograph of the BMW, mostlikely from a magazine judging by the crease in the middle of it, that is placed over her face. The man looks as if he's been enchanted by the picture of the car, like it would have been the most beautiful creation he had ever withnessed it's pretty clear that there's an emotional and spiritual bond between the car and the man, and that's when we notice the slogan written across the advert "The Ultimate Attraction" which confirms everything.
I personally think that their message isn't really suitible for the product they're trying to sell.
They make it seem as if it would have been a masterpiece or a god among cars, but to be frank it's not very good looking nor does it look like it's very sporty and fast either. Therefore their message sort of falls flat and ends up feeling stupid and awkward.
Budweiser advert
Here we have an advert for beer, Budweiser Select to be exact, and it's probably aimed at a young male audience, somewhere around 18-25 years of age with an average income.
In the advert we can see a the stomach and pelvic area of a, by the looks of it a female that takes good care of her body, she is also wearing a red top and jeans as well as a belt which center piece resembles the Budweiser logo. Next to her we find a close-up of a bottle of Budweiser Select, covered in tiny bubbles making it look chilled and ready to be served. The background is painted in a vivid organge spectrum, almost the same colour as the content of the Budweiser bottle.
The messege in this advertisement isn't that clear in my opinion. Although from what I can gather I suppose they're saying that you ought to be prepared for anything, or that if you drink this beer you can expect to "get lucky" with the ladies. However when I first saw the ad I instantly felt like having a bottle of beer and I don't even like an awful lot, not because it would grant me some magic seductive power that would get me some female attention, more how the beer itself was portrayed in the ad.
When it comes to different aspects of sexuality in this advert, there aren't many. The only ones I could distinct
are physical and emotional. As the advert promises you that the beer will help you get sex, thus forefilling the need for sexual contact. Although the advert sort of objectifies women, the beer could probably sell itself without the addtion of a woman next to it, but I guess it was a way to ensure their target audience would buy the product.
Mercedes S-klasse advert
In this advert Mercedes is trying to sell their new S-klasse, a more luxurious sedan that is aimed at a rich male audience of any age.
The advert shows four women standing in a square formation, they are all dressed in somekind of black silk strap-less dress and from the angle the painting was made their breasts are almost completely exposed. In the middle of the advert we find the text "8 Airbags" and on the bottom of the advert another text that says "The S-class Smooth & Safe".
The way the four woman are positioned in the advert resembles where the airbags are located in the car, their breasts being the airbags. This I find both clever and sexist at the same time, it's clever since they actually tried to be creative to some extent and placed them where the real airbags are I doubt that's the first thing that come to mind when seeing this advert but it's worth mentioning. I also found the text to be kind humoures, associating the amount of airbag with the breasts in the picture and so forth. However the sexist part and probably the biggest flaw with this advert it's that it uses the female anatomy as a tool to catch their target group's attention. It's a negative portrayal of sexuality since they don't promise that you'll get women and get to have sex with them if you buy the car, they simply put a pair of boobies on display so that it would boost up the sales figures.
In the end as sexist as it may be the advert is just trying to sell the safety features of the S-klasse but it's executed in such a way that it will hopefully appeal to the audience Mercedes aims this car for, that is the male audience.
BMW advert
Budweiser billboard advert
Mercedes Benz S-klasse advert
BMW advert
In this advert BMW is trying to sell a us one of their hatchbacks, mostlikely aimed at a younger as well as a middle aged male audience with a stable income.
In the advert we see a woman and a man in bed supposedly having sex. The woman is clad in only a bra while the man is topless, the rest is concealed under a blanket. In the picture we see that the woman has a photograph of the BMW, mostlikely from a magazine judging by the crease in the middle of it, that is placed over her face. The man looks as if he's been enchanted by the picture of the car, like it would have been the most beautiful creation he had ever withnessed it's pretty clear that there's an emotional and spiritual bond between the car and the man, and that's when we notice the slogan written across the advert "The Ultimate Attraction" which confirms everything.
I personally think that their message isn't really suitible for the product they're trying to sell.
They make it seem as if it would have been a masterpiece or a god among cars, but to be frank it's not very good looking nor does it look like it's very sporty and fast either. Therefore their message sort of falls flat and ends up feeling stupid and awkward.
Budweiser advert
Here we have an advert for beer, Budweiser Select to be exact, and it's probably aimed at a young male audience, somewhere around 18-25 years of age with an average income.
In the advert we can see a the stomach and pelvic area of a, by the looks of it a female that takes good care of her body, she is also wearing a red top and jeans as well as a belt which center piece resembles the Budweiser logo. Next to her we find a close-up of a bottle of Budweiser Select, covered in tiny bubbles making it look chilled and ready to be served. The background is painted in a vivid organge spectrum, almost the same colour as the content of the Budweiser bottle.
The messege in this advertisement isn't that clear in my opinion. Although from what I can gather I suppose they're saying that you ought to be prepared for anything, or that if you drink this beer you can expect to "get lucky" with the ladies. However when I first saw the ad I instantly felt like having a bottle of beer and I don't even like an awful lot, not because it would grant me some magic seductive power that would get me some female attention, more how the beer itself was portrayed in the ad.
When it comes to different aspects of sexuality in this advert, there aren't many. The only ones I could distinct
are physical and emotional. As the advert promises you that the beer will help you get sex, thus forefilling the need for sexual contact. Although the advert sort of objectifies women, the beer could probably sell itself without the addtion of a woman next to it, but I guess it was a way to ensure their target audience would buy the product.
Mercedes S-klasse advert
In this advert Mercedes is trying to sell their new S-klasse, a more luxurious sedan that is aimed at a rich male audience of any age.
The advert shows four women standing in a square formation, they are all dressed in somekind of black silk strap-less dress and from the angle the painting was made their breasts are almost completely exposed. In the middle of the advert we find the text "8 Airbags" and on the bottom of the advert another text that says "The S-class Smooth & Safe".
The way the four woman are positioned in the advert resembles where the airbags are located in the car, their breasts being the airbags. This I find both clever and sexist at the same time, it's clever since they actually tried to be creative to some extent and placed them where the real airbags are I doubt that's the first thing that come to mind when seeing this advert but it's worth mentioning. I also found the text to be kind humoures, associating the amount of airbag with the breasts in the picture and so forth. However the sexist part and probably the biggest flaw with this advert it's that it uses the female anatomy as a tool to catch their target group's attention. It's a negative portrayal of sexuality since they don't promise that you'll get women and get to have sex with them if you buy the car, they simply put a pair of boobies on display so that it would boost up the sales figures.
In the end as sexist as it may be the advert is just trying to sell the safety features of the S-klasse but it's executed in such a way that it will hopefully appeal to the audience Mercedes aims this car for, that is the male audience.
Saturday, September 26, 2009
A Different World: Childrens's Perceptions of Race and Class in Media.
1. 1200 children of different ethnical groups took part in the survey.
2. Caucasian, African American, Latino and Asian.
3. According to what could be gathered from the text, the perfect TV programme would contain different ethnical groups, cultures and religions in order to perhaps appeal to a wider audience.
4. I found two possible answers to this question, the first one is that Latino children watch mostly music videos according to the diagram, although it's mentioned in the main text that Lation children along side African American children watch Talk shows more than any of the other races.
5. The two people to show up on all of the four lists were the famous NBA player Michael Jordan and the actor Will Smith.
6. The two most unfrequently shown ethnical groups on TV are Latinos and Asians.
7. African Americans and Hispanic (Latino) people are the ones that tend to be commonly portrayed in a negative manner.
8. The ones that are almost always portrayed in a positive way are the white people.
9. The stereotypical caucasian characters are usually dipicted as well educated, wealthy, leaders
and intelligent.
10. People of minorities are most commonly dipicted in a negative way on TV. The stereotypical
minority character is usually portrayed as lazy, wacky and goofy, having financial problems or being involved in crimminal activities.
11. The children that took part in the survey all agreed on that African Americans and Latinos were the one who were always portrayed negatively on the news.
12. The results from the survey regarding newscasters and race showed that white children feel that there are enough white newscasters as it is, while African American, Latino and Asian childrend were more displeased with the lack of newscasters from thier own races.
/Jakob Pålinger
2. Caucasian, African American, Latino and Asian.
3. According to what could be gathered from the text, the perfect TV programme would contain different ethnical groups, cultures and religions in order to perhaps appeal to a wider audience.
4. I found two possible answers to this question, the first one is that Latino children watch mostly music videos according to the diagram, although it's mentioned in the main text that Lation children along side African American children watch Talk shows more than any of the other races.
5. The two people to show up on all of the four lists were the famous NBA player Michael Jordan and the actor Will Smith.
6. The two most unfrequently shown ethnical groups on TV are Latinos and Asians.
7. African Americans and Hispanic (Latino) people are the ones that tend to be commonly portrayed in a negative manner.
8. The ones that are almost always portrayed in a positive way are the white people.
9. The stereotypical caucasian characters are usually dipicted as well educated, wealthy, leaders
and intelligent.
10. People of minorities are most commonly dipicted in a negative way on TV. The stereotypical
minority character is usually portrayed as lazy, wacky and goofy, having financial problems or being involved in crimminal activities.
11. The children that took part in the survey all agreed on that African Americans and Latinos were the one who were always portrayed negatively on the news.
12. The results from the survey regarding newscasters and race showed that white children feel that there are enough white newscasters as it is, while African American, Latino and Asian childrend were more displeased with the lack of newscasters from thier own races.
/Jakob Pålinger
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