Here are the links to the three adverts I'll be analyzing:
BMW advert
Budweiser billboard advert
Mercedes Benz S-klasse advert
BMW advert
In this advert BMW is trying to sell a us one of their hatchbacks, mostlikely aimed at a younger as well as a middle aged male audience with a stable income.
In the advert we see a woman and a man in bed supposedly having sex. The woman is clad in only a bra while the man is topless, the rest is concealed under a blanket. In the picture we see that the woman has a photograph of the BMW, mostlikely from a magazine judging by the crease in the middle of it, that is placed over her face. The man looks as if he's been enchanted by the picture of the car, like it would have been the most beautiful creation he had ever withnessed it's pretty clear that there's an emotional and spiritual bond between the car and the man, and that's when we notice the slogan written across the advert "The Ultimate Attraction" which confirms everything.
I personally think that their message isn't really suitible for the product they're trying to sell.
They make it seem as if it would have been a masterpiece or a god among cars, but to be frank it's not very good looking nor does it look like it's very sporty and fast either. Therefore their message sort of falls flat and ends up feeling stupid and awkward.
Budweiser advert
Here we have an advert for beer, Budweiser Select to be exact, and it's probably aimed at a young male audience, somewhere around 18-25 years of age with an average income.
In the advert we can see a the stomach and pelvic area of a, by the looks of it a female that takes good care of her body, she is also wearing a red top and jeans as well as a belt which center piece resembles the Budweiser logo. Next to her we find a close-up of a bottle of Budweiser Select, covered in tiny bubbles making it look chilled and ready to be served. The background is painted in a vivid organge spectrum, almost the same colour as the content of the Budweiser bottle.
The messege in this advertisement isn't that clear in my opinion. Although from what I can gather I suppose they're saying that you ought to be prepared for anything, or that if you drink this beer you can expect to "get lucky" with the ladies. However when I first saw the ad I instantly felt like having a bottle of beer and I don't even like an awful lot, not because it would grant me some magic seductive power that would get me some female attention, more how the beer itself was portrayed in the ad.
When it comes to different aspects of sexuality in this advert, there aren't many. The only ones I could distinct
are physical and emotional. As the advert promises you that the beer will help you get sex, thus forefilling the need for sexual contact. Although the advert sort of objectifies women, the beer could probably sell itself without the addtion of a woman next to it, but I guess it was a way to ensure their target audience would buy the product.
Mercedes S-klasse advert
In this advert Mercedes is trying to sell their new S-klasse, a more luxurious sedan that is aimed at a rich male audience of any age.
The advert shows four women standing in a square formation, they are all dressed in somekind of black silk strap-less dress and from the angle the painting was made their breasts are almost completely exposed. In the middle of the advert we find the text "8 Airbags" and on the bottom of the advert another text that says "The S-class Smooth & Safe".
The way the four woman are positioned in the advert resembles where the airbags are located in the car, their breasts being the airbags. This I find both clever and sexist at the same time, it's clever since they actually tried to be creative to some extent and placed them where the real airbags are I doubt that's the first thing that come to mind when seeing this advert but it's worth mentioning. I also found the text to be kind humoures, associating the amount of airbag with the breasts in the picture and so forth. However the sexist part and probably the biggest flaw with this advert it's that it uses the female anatomy as a tool to catch their target group's attention. It's a negative portrayal of sexuality since they don't promise that you'll get women and get to have sex with them if you buy the car, they simply put a pair of boobies on display so that it would boost up the sales figures.
In the end as sexist as it may be the advert is just trying to sell the safety features of the S-klasse but it's executed in such a way that it will hopefully appeal to the audience Mercedes aims this car for, that is the male audience.
BMW advert
Budweiser billboard advert
Mercedes Benz S-klasse advert
BMW advert
In this advert BMW is trying to sell a us one of their hatchbacks, mostlikely aimed at a younger as well as a middle aged male audience with a stable income.
In the advert we see a woman and a man in bed supposedly having sex. The woman is clad in only a bra while the man is topless, the rest is concealed under a blanket. In the picture we see that the woman has a photograph of the BMW, mostlikely from a magazine judging by the crease in the middle of it, that is placed over her face. The man looks as if he's been enchanted by the picture of the car, like it would have been the most beautiful creation he had ever withnessed it's pretty clear that there's an emotional and spiritual bond between the car and the man, and that's when we notice the slogan written across the advert "The Ultimate Attraction" which confirms everything.
I personally think that their message isn't really suitible for the product they're trying to sell.
They make it seem as if it would have been a masterpiece or a god among cars, but to be frank it's not very good looking nor does it look like it's very sporty and fast either. Therefore their message sort of falls flat and ends up feeling stupid and awkward.
Budweiser advert
Here we have an advert for beer, Budweiser Select to be exact, and it's probably aimed at a young male audience, somewhere around 18-25 years of age with an average income.
In the advert we can see a the stomach and pelvic area of a, by the looks of it a female that takes good care of her body, she is also wearing a red top and jeans as well as a belt which center piece resembles the Budweiser logo. Next to her we find a close-up of a bottle of Budweiser Select, covered in tiny bubbles making it look chilled and ready to be served. The background is painted in a vivid organge spectrum, almost the same colour as the content of the Budweiser bottle.
The messege in this advertisement isn't that clear in my opinion. Although from what I can gather I suppose they're saying that you ought to be prepared for anything, or that if you drink this beer you can expect to "get lucky" with the ladies. However when I first saw the ad I instantly felt like having a bottle of beer and I don't even like an awful lot, not because it would grant me some magic seductive power that would get me some female attention, more how the beer itself was portrayed in the ad.
When it comes to different aspects of sexuality in this advert, there aren't many. The only ones I could distinct
are physical and emotional. As the advert promises you that the beer will help you get sex, thus forefilling the need for sexual contact. Although the advert sort of objectifies women, the beer could probably sell itself without the addtion of a woman next to it, but I guess it was a way to ensure their target audience would buy the product.
Mercedes S-klasse advert
In this advert Mercedes is trying to sell their new S-klasse, a more luxurious sedan that is aimed at a rich male audience of any age.
The advert shows four women standing in a square formation, they are all dressed in somekind of black silk strap-less dress and from the angle the painting was made their breasts are almost completely exposed. In the middle of the advert we find the text "8 Airbags" and on the bottom of the advert another text that says "The S-class Smooth & Safe".
The way the four woman are positioned in the advert resembles where the airbags are located in the car, their breasts being the airbags. This I find both clever and sexist at the same time, it's clever since they actually tried to be creative to some extent and placed them where the real airbags are I doubt that's the first thing that come to mind when seeing this advert but it's worth mentioning. I also found the text to be kind humoures, associating the amount of airbag with the breasts in the picture and so forth. However the sexist part and probably the biggest flaw with this advert it's that it uses the female anatomy as a tool to catch their target group's attention. It's a negative portrayal of sexuality since they don't promise that you'll get women and get to have sex with them if you buy the car, they simply put a pair of boobies on display so that it would boost up the sales figures.
In the end as sexist as it may be the advert is just trying to sell the safety features of the S-klasse but it's executed in such a way that it will hopefully appeal to the audience Mercedes aims this car for, that is the male audience.
